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Ace Metrix
Ace Metrix is an advertising analytics company based in Mountain View, California. The company screens and scores video advertising based on a survey method which measures an advertisement's creative impact including that of persuasion, watchability and emotional factors. ==History==
JuYoung Lee and Steve Goldman founded Ace Metrix in 2007. The company launched its ad measure service in June 2009.〔(【引用サイトリンク】title=Ace Metrix Launches Ad Measure )〕 In May 2012, Ace Metrix raised $8 million.〔〔(【引用サイトリンク】title=Ace Metrix pulls in $8M for faster TV ad testing )〕 The funding was an extension of the company's Series C funding backed by WPP, Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures.〔 The funding round raised Ace Metrix's total funding to approximately $20 million.〔
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